{"id":745,"date":"2015-04-04T20:29:55","date_gmt":"2015-04-04T18:29:55","guid":{"rendered":"http:\/\/www.bestettiassociati.com\/?p=745"},"modified":"2018-05-21T15:33:54","modified_gmt":"2018-05-21T13:33:54","slug":"baxter-cinema-2","status":"publish","type":"post","link":"https:\/\/bestettiassociati.com\/?p=745","title":{"rendered":"Baxter Cinema"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-137\" src=\"http:\/\/www.bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-1.jpg\" alt=\"\" width=\"1862\" height=\"1400\" srcset=\"https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-1.jpg 1862w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-1-300x226.jpg 300w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-1-768x577.jpg 768w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-1-1200x902.jpg 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-138\" src=\"http:\/\/www.bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-02.jpg\" alt=\"\" width=\"933\" height=\"1400\" srcset=\"https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-02.jpg 933w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-02-200x300.jpg 200w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-02-768x1152.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139\" src=\"http:\/\/www.bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-03.jpg\" alt=\"\" width=\"2100\" height=\"1400\" srcset=\"https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-03.jpg 2100w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-03-300x200.jpg 300w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-03-768x512.jpg 768w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-03-1200x800.jpg 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-140\" src=\"http:\/\/www.bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-04.jpg\" alt=\"\" width=\"933\" height=\"1400\" srcset=\"https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-04.jpg 933w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-04-200x300.jpg 200w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-04-768x1152.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141\" src=\"http:\/\/www.bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-5.jpg\" alt=\"\" width=\"2100\" height=\"1400\" srcset=\"https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-5.jpg 2100w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-5-300x200.jpg 300w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-5-768x512.jpg 768w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-5-1200x800.jpg 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142\" src=\"http:\/\/www.bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-6.jpg\" alt=\"\" width=\"933\" height=\"1400\" srcset=\"https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-6.jpg 933w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-6-200x300.jpg 200w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-6-768x1152.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-143\" src=\"http:\/\/www.bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-7.jpg\" alt=\"\" width=\"933\" height=\"1400\" srcset=\"https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-7.jpg 933w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-7-200x300.jpg 200w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-7-768x1152.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-144\" src=\"http:\/\/www.bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-8.jpg\" alt=\"\" width=\"907\" height=\"1400\" srcset=\"https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-8.jpg 907w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-8-194x300.jpg 194w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-8-768x1185.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-145\" src=\"http:\/\/www.bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-9.jpg\" alt=\"\" width=\"2100\" height=\"1400\" srcset=\"https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-9.jpg 2100w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-9-300x200.jpg 300w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-9-768x512.jpg 768w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-9-1200x800.jpg 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-146\" src=\"http:\/\/www.bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-10.jpg\" alt=\"\" width=\"933\" height=\"1400\" srcset=\"https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-10.jpg 933w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-10-200x300.jpg 200w, https:\/\/bestettiassociati.com\/wp-content\/uploads\/2017\/04\/Baxter-Showroom-10-768x1152.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><strong>Showroom Baxter, Milano, 2015<\/strong><\/p>\n<p>Cinema President from 1977 to 2009, today the space located in Largo Augusto, in Milan\u2019s prestigious city center, reborn as Baxter Cinema, multi-purpose space dedicated to interior design, home theater, have a drink or read a book.<\/p>\n<p>The original space was restored keeping at the same time the original raw structure, still visible in some of its part.<\/p>\n<p>The showroom is structured in two floors. Ground floor holds Baxter Shop\u2019s windows and a big staircase let you reach from the street the underground heart of the space. The atmosphere is fascinating and theatrical thanks to some cuts inside the structure itself.<\/p>\n<p>\u201cThe idea was to give new life to the cinema, transforming in a functional store, cool and dynamic, were to live a 360\u00b0 space experience. Not just a simple products exhibition, but rather a store that becomes recognizable, cozy and familiar, where architecture engages with design and green spaces.\u201d<\/p>\n<p>Paolo Bestetti, CEO Baxter<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Showroom Baxter, Milano, 2015 Cinema President from 1977 to 2009, today the space located in Largo Augusto, in Milan\u2019s prestigious city center, reborn as Baxter Cinema, multi-purpose space dedicated to interior design, home theater, have a drink or read a book. The original space was restored keeping at the same time the original raw structure, &hellip; <a href=\"https:\/\/bestettiassociati.com\/?p=745\" class=\"more-link\">Leggi tutto<span class=\"screen-reader-text\"> &#8220;Baxter Cinema&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,10],"tags":[12,6,14,3],"_links":{"self":[{"href":"https:\/\/bestettiassociati.com\/index.php?rest_route=\/wp\/v2\/posts\/745"}],"collection":[{"href":"https:\/\/bestettiassociati.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestettiassociati.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestettiassociati.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bestettiassociati.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=745"}],"version-history":[{"count":0,"href":"https:\/\/bestettiassociati.com\/index.php?rest_route=\/wp\/v2\/posts\/745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestettiassociati.com\/index.php?rest_route=\/wp\/v2\/media\/136"}],"wp:attachment":[{"href":"https:\/\/bestettiassociati.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestettiassociati.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestettiassociati.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}